In front of the tour bus.Recently I took a trip to Tuttle, OK with some friends to visit the Braum’s Farm. I was amazed at the quality in every step of the dairy producing process.

They start by growing crops to feed their cows in the healthiest, hormone-free way. Because the milking is done right next to the processing plant, the products can be made, packaged and loaded into their trucks to be delivered to the stores in record time. Their milk arrives only 48 hours after it has been milked from the cow! During the tour we tasted some incredibly smooth and delicious ice cream samples. Yum!

It was encouraging to hear that these entrepreneurs passed on the vision to their children so they can still say it is a family-owned and operated business.

Braum’s can offer the freshest products because all of it’s stores are close enough to the farm for their trucks to deliver every other day. They can offer very fresh dairy products in contrast to other types of stores across the nation.

I see an analogy between the focus Braum’s has on quality and the focus we need to keep in ministry. Serving the Lord looses its effectiveness if we focus on expansion instead of meeting people’s deeper needs. A broad ministry with a shallow message will collapse. A broad ministry will spring naturally from a deeper message that meets people’s real needs. You may not be able to reach all the needs you see, but whatever you do, make it top quality.